He is football's newest king: the unassuming winger who rose from the anonymity of Leicester City's dressing room to become the Premier League's player of the year in just twelve months.
But behind Riyad Marhrez, the humble 25-year-old star who never believed he would make it in English football, is a wife who will not rush to be crowned queen of the wags.
Rita Mahrez, mother of the couple's six-month-old baby, is a stunning 24-year-old model who bears more than a passing resemblance to reality television star Kim Kardashian.
Yet the beautiful brunette, who married Leicester star Mahrez in a secret ceremony just eight months ago, does not court the limelight.
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Happily married: The British model, who bears a striking resemblance to Kim Kardashian, is married to French footballer Riyad Mahrez, the Premier League's new Player of the Year
Devoted: 'My right side' is how Rita Johal captured this amusing photo of her with her husband Mahrez, 25
Surprise: Long-haired Rita wed Mahrez in August 2015, just a few months before the arrival of their daughter, Inaya. She is clearly settling into married life well - this selfie is captioned 'dinner with hubby'
A devoted new mother, she was not seen publicly at Sunday's PFA ceremony where her husband was flown by helicopter to accept his award, and has never discussed their relationship.
But Leicester City's reluctant Queen Wag is nevertheless gushing in her support of Riyad on Instagram, where she regularly posts loving messages of support to the Premier League star - or, as she called him in one recent post, 'my right side'.
In another picture, posted to a fan site, Mahrez appears to refer to her as his 'left side'.
The former businesswoman, who now describes herself as 'married' and a 'mother' on her social media account, is clearly settling into her new family life well - complete with the bonuses which come with being the wife of a man who earns almost £20,000 a week.
'Dinner with the hubby,' Rita posted, as she poses in the couple's expensive car, white leather seats clearly on show. Three weeks earlier, she had expressed her delight, writing: 'Game day, another win, almost there.'
However, Mahrez is not the only star in Rita's life: the pair have a six-month-old baby girl named Inaya - a name with Arabic origins meaning help, care and protection.
'1 half of the Love Of My Life,' the new mother wrote, under a picture of little Inaya's tiny hand.
Close bond: Rita describes her husband as 'one half of the love of my life'. Inaya their six-month-old baby is the other half
Glamorous: The 24-year-old, from Gravesend, in Kent, is a keen shopper - regularly posting photos on social media of her 'hauls' from designer stores including Louis Vuitton and Chanel
Luxury: Rita shows off her designer shoe collection - including a few pairs of Yeezy trainers, and a rather small pair for the couple's adored little girl (far right). Her husband earns almost £20,000 a week
In another adorable snap, the French Algerian footballer is seen kissing his little girl's cheek, while embracing his wife.
'My family,' Rita wrote.
In a more recent picture, posted just five weeks ago, she shared a picture of her husband after another successful day on the pitch.
'Well done my baby scored so proud of you ❤️ forever family, on inayas 5 month birthday I told you was going to score today[sic],'
But, like Kim Kardashian West, one of the only non-family members Rita follows on Instagram, this WAG is a fan of the selfie - and shopping.
In amongst the swathes of selfies, she regularly posts photos on social media of her recent 'hauls' from designer stores including Louis Vuitton and Chanel.
The Kim-lookalike is even a fan of Kanye West's trainer line - and recently uploaded a picture of four pairs of shoes - including trainers for a baby - with the caption 'Just to name a few #yeezy'.
Rita is also close to Mahrez's sisters, Dounya and Innes, who grew up with the star in the Paris suburb of Sarcelles, a lifetime away from the million-pound Liecester home he now shares with his young family.
'My sister my best friend I love you so much,' Dounya wrote alongside a selfie of her and Rita five weeks ago.
'Love you sister mix,' Rita replied.
But there are no pictures of the couple's wedding - or any which appear before nine months ago, on any of their public social media accounts.
Growing fame: The pair used to be able to stroll through Leicester City without being recognised but the Mahrez's remarkable form this season means their anonymity has been shattered
Close knit: Rita is also good friends with Mahrez's sisters, Dounya and Innes. This picture of Dounya and Rita was captioned 'miss you' - one of several of the young women together
And little is known about Rita before she wed the star, apart from the fact she owned a business in her native Gravesend, set up when she was just 18.
But Brentwood Medical Technologies Ltd was dissolved less than two years later - long before she met the footballer.
Yet she has been Mahrez's rock since they met, and he credits her with helping him settle in to his new life in the UK after he moved from French club Le Havre two years ago - even teaching him English.
The reason may be because, until this season, Mahrez had yet to make a ripple.
The pair used to be able to stroll through Leicester City without being recognised but Mahrez's remarkable form - and therefore press attention - this season means their anonymity has been shattered.
Instead of going to the kebab houses and other takeaway outlets Mahrez was notorious for visiting, the footballer now eats at home, enjoying meals cooked by his wife.
'Things have changed a lot this year,' Mahrez acknowleged.
'Last year I could go to the shopping centre and some people would take some pictures and ask for autographs, but I can't now. It is too much.
'I know they love us. I love them as well but I can't go out with my wife and my baby to the shopping centre. Everyone comes around us, but it is still good and we love the fact they are happy.'
Life has certainly changed a lot for Mahrez, who was crowned the toast of English football last night after being named PFA Player of the Year at the Grosvenor Hotel in London.
He beat team-mates Jamie Vardy and N'Golo Kante to the award as well as Tottenham striker Harry Kane, Arsenal playmaker Mesut Ozil and West Ham revelation Dimitri Payet.
Swamped: Life has certainly changed for Mahrez, who was crowned the toast of English football last night after being named PFA Player of the Year. But with fame has come restrictions - including being unable to go out shopping with his wife and daughter